lisa-g-headshot600x600-150x150 When I was trying to figure out where to begin with starting my own holistic nutrition business, I was given Sam’s name by a colleague.  Sam was my “knight in shining armour”!  She took my hand and helped me build my businesss from the ground up.  Focusing on the fundamentals and each tiny detail is what makes Sam a true expert in her field.

In a little over a year, she helped me take that first frightened step forward to now:  having a number of clients, a website, social media presence and a brand that I am very confident to stand behind!

I am so thankful to have had the opportunity to work with Sam.  I’d still probably be standing still, too afraid to take that first step if it weren’t for her.

I would highly recommend Sam to anyone looking to build or rebrand their business.  Her passion, creativity, and patience are extremely inspiring.  Her knowlege along with her experience will help you build the business of your dreams, exactly the way you want it.

Lisa Gillespie, C.H.N.C.™  http://www.thelisagillespie.com


Sam’s coaching has helped me take my business to the next level. I recently changed the name of my business, created a new website and revamped my services. Sam was there to guide me and keep me on track. She has helped me to organize the information on my website so clients clearly understand what it is I offer and how I can help them. A new client that booked a couple of days ago wrote “Shawna I just want you to know your website is very pretty, easy to navigate, very informative and I knew exactly what I was supposed to book.”
I have struggled with how to market myself, but Sam has helped me to come up with a step by step plan to follow. I now feel more confident with my marketing plan.
I would recommend Sam to anyone who wants to become clear on what they offer, how to market yourself or need help with social media. Call her today!
Shawna L’Heureux ~ Holistic Skin Care Specialist   https://www.zenmountainfloat.com/



Sam has a passion for helping holistic business owners succeed by sharing her social media savvy, by giving them the tools they need, and by holding them accountable. She has demonstrated her Social Media prowess by improving the internet presence of her clients and several organizations. She walks her talk with experience, clarity, and passion.

Patricia Morgan  https://solutionsforresilience.com/




Sam was extremely engaging with her audience, and takes the time to personally craft her presentation to each individual member of the crowd.  She was able to make her material relatable and understandable.  She was a great speaker who we would love to work with again!

Jennifer Jang

University of Calgary, Commerce Student

Co-Director of Empower, Enactus 2018


What a great day with Sam. Her insights, wisdom and tips were great. I learned how to connect more effectively with our social media connections and tips of setting up your profiles etc. Her multiple years of experience learning from the best and willing to share with all of us makes it easier for us. Thank you kindly for a fabulous day of energy and laughter.

Mona Cooley  https://www.coolfamilysolutions.com/about




I just took Sam’s Social Media course this week, and I feel so much more confident about getting involved in Social Media with my business! From intimidated & leery about jumping in, to curious, excited and ‘getting it’ – I’m on board now! Thanks so much Sam.  You’re a Game Changer!

Molly B. Mackinnon

Geotran Practitioner and Certified Holistic Nutritional Consultant™



I really learned a lot from your seminar at FastTrack (CAPS) Calgary.
You presented a very straightforward, no nonsense position on the value and the NEED to use Social Media as a tool for your business.

As you know I am not fond of social media but I clearly heard you and will put my new understanding of its importance to the test.
At this time I also want to let you know what I most appreciate about you. – as you truly are a mentor to those of us in FAST TRACK.
I love your presence — you are in the moment , always observing and always AVAILABLE yet not presumptuous. You have this calm and friendly demeanor that reflects confidence and wisdom. I feel comfortable and valued as a person in your presence. You have this quiet strength that is truly a gift to all of us.
Thank You
Zalika Adamson
Mental Health Safety Inc.


Amber R Headshot 2015My vision to host the healthiest Stampede Breakfast in Calgary came to life about 6 weeks before it actually happened. There were so many questions I had about how to even make it possible. Your knowledge and attention to detail with the steps to take to organize such a successful breakfast I cannot thank you enough for. Sam’s experience with Entrepreneurs in the Holistic health field is outstanding. I highly recommend Sam to anyone who has questions or a vision about putting together the behind-the-scenes details of an event from sponsorship to invites. Your level of organization and ideas was the perfect fit for my vision of this event. I look forward to working with you again!

Amber Romaniuk
Certified Holistic Nutritional Consultant™
Owner of Amber Approved Inc.
Author, Speaker & Teacher

Peter T and me


Sam is a wonderful, engaging, inspirational speaker

who tells stories that are guaranteed to move you.

Peter Temple, The Message Master

Presentations for Business




susie and me w books


Video Testimonial from award winning San Francisco dietician Susie Garcia, RDN,

Author of Psyched to Be Skinny

Sam Rafoss testimonial





danaMy name is Dana Esquirol and I graduated in September of 2010, from the Canadian School of Natural Nutrition in Calgary. My experience with Sam Rafoss has provided me with the confidence and knowledge to begin my exciting career in the natural nutrition industry. She is an expert on creating comforting, genuine consultations with her clients. The most important thing that Sam taught me is the value of belief. She allowed me to realize that true belief in my service as well as myself will allow me to become successful. Sam provided me with an excellent experience and I would highly recommend her services.

~ Dana Esquirol,

Certified Holistic Nutritional Consultant™ & Healthy School Facilitator

Medicine Hat, AB



I began working with Sam Rafoss in January 2011, in planning a children’s nutrition program to support the Cardel Place School/Campus Calgary Program we were creating for March 2011.  Sam’s enthusiasm for our work at Cardel Place, and her passion for nutrition education was contagious and exactly what we were looking for.  Her ability to engage the students, and share with them relevant and inspiring information about healthy eating, and making healthy choices, was  a corner stone to our two week program.  Sam went far and above my expectations in bringing a quality experience that was tailored to the grade four students she worked with.  It is my hope that Sam and I have the opportunity to work together again in the near future.

Many Thanks,

~ Andrew Cull

Cardel Place School Coordinator, Teacher

Calgary, AB

Notes from grade four students:



Sam is an incredibly knowledgeable and engaging nutrition educator  who has provided endless inspiration, awareness and wisdom to her students and colleagues in a practical, upbeat and easy-to-understand way.  I have found her to be not only an excellent speaker, but also an extremely positve and supportive mentor who has inspired me both personally and professionally in my own nutrition career…definitely a first class teacher and nutrition GURU!

~  Jackie Rafter
Certified Holistic Nutritionist™ 
Liv Long Inc.
Calgary, AB