Not all content is created equal as I’m sure you already know. Creating great content takes practice and time so don’t worry the more you do it the better you’ll be at it. All content creators are practicing (including me).
Get to know your ideal client.
This is the most important piece of the puzzle in creating content that your ideal clients will love. There just aren’t any shortcuts you must know your customers or clients inside out. Before you can start producing awesome content that your ideal clients will fall in love with there are a few things you need to know.
- Exactly who is your ideal client?
- Where are they hanging out?
- What is their interest outside of what you help them with?
- Where are they right now in their (problem) or issue that they want you to help them solve and where do they want to be?
So, right about now you might be thinking "great Sam how am I going to answer these questions if I don’t know where to find them, never mind find out more about them," am I right?
Well. Let's start off with my bonus tip:
Think of yourself… what do you like? What are your hobbies? Where do you hang out? Who are your friends and colleagues? What problems have you solved? Often our best clients are similar to us.
However, if you're not sure your peers are a good fit for you, no worries, that’s where these simple 3 steps to creating content come in.
Here are my 3 simple steps to help you create irresistible content that your audience will LOVE.
1| Check out your peers and colleagues
Following one or two of your peers or colleagues that have a similar audience to you or one that you want to have can be a great way to gain insight as to what people are having issues with or content that they would like to see.
You can definitely read their articles and even comment on their blogs but, you never want to try and make someone wrong even if you disagree with their approach.
Do look for the blog post that has a lot of comments on it. Make note of the subject, remember ideas are free as long as you come up with your own original content on the subject.
Do read through the comments looking for themes of where their audience seems to be struggling or just has a lot of questions. This can also give you a great idea around ideal content topics.
2| Build content around your frequently asked questions
Keep a log of all the questions that you get asked and create content around answering those questions. This is one of my secret weapons for talks, training, presentations, blog posts, social media, teaching classes – really any type of content.
3| Create a swipe file
Finally, create a swipe file. If you’re not sure what a swipe file is it’s simply a folder that you create to collect quotes, articles, pictures or even videos that inspire you. If you’re familiar with Pinterest, the idea of a swipe file is similar helping you cultivate your creativity. It provides you with a place to pull all your content from.
Bonus Tip: Create a Google Alert www.google.com/alert
Create alerts around specific topics you want to create content around and you’ll get an alert sent directly to your email with new articles from around the web that you can add to your swipe file for inspiration and research.
Let’s turn the tables – It’s your turn
Tell me your best tips for coming up with content.